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Marketing Consultants and Business Owners - Leveraging Current Marketing Efforts Part 2

All professionals who have a receptionist should make certain that either the receptionist or another person is paying close attention to incoming prospective customers and the process of converting them to clients.

Every business whether wholesale or retail, professional or service, has some type of marketing effort to generate revenue.If there is close attention paid to the conversion rate, that business or profession can realize significant revenue and profit increases.
In consulting with a catering company, we found that all business into the catering company was done through the largest yellow page ad in the phone book.
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The owner was convinced that calls were not being serviced.With the simple addition of a trained sales person, those incoming calls were then followed up, appointments made, and 30% - 40% of them were converted to catering clients.
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This one process alone increased sales from $300,000 to over $450,000 in seven months.
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This concept of paying attention to the conversion rate can apply to any marketing effort even without hiring sales people or training reception secretaries. A direct mail program that is now converting a certain percentage of prospects to clients can be changed and worked to increase response rate.
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A business might employ telemarketing.Again, there will be a certain response and/or conversion rate established.If the business owner pays attention to the training of these people and to the "testing" of new offers, significant increases can be realized.
I did a direct mail campaign for a tax professional which was simply a change in the letter from the one he had been using for the past several years.The response to his offer doubled.
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Again, understand the significance of this marketing technique.When his response doubled, so did his profitability.It cost the same to send out the letter as in previous years yet response doubled, so the return on his investment doubled.
It is the attention to this concept of leveraging marketing assets which will be the genius of your success.

Founder of http://www.AprilGregoryInc.com , April Gregory has invoked the successes of many including multi-million dollar producing spas to individuals in the United States Marine Corps. Knowledgeable and passionate, April Gregory and her coaching group will unify their objectives with yours; in doing so creating a relationship that undeniably fosters success.

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