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Welcome. Catering By Rhys | Townsville CateringCatering By Rhys | Townsville Catering Service | Personal Chef ... Catering by Rhys is a young and enthusiastic catering company dedicated to providing ... Read full post here. (c) Queensland Brides - Townsville - Reception Venues & CateringCastaways Resort Mission Beach - The jewel in our crown, Palms Event and Conference Centre offers the perfect venue for your special day. Overlooking landscaped gardens with ... Read full post here. (c) Market Research Tips For Event PlannersYou don't need much to start an event planning business, and this means that event planners are a dime a dozen in a crowded city. Competition is fierce and you have to offer something unique lest the bigger, more established groups of event planners gobble you up. Starting a party planning business is exciting to say the least, but a bit of reality check is needed every once in a while. One way of making sure you're not just building castles in the air is to make sure there is a market for your party planning business. Specialization is an option for event planners who want to corner a certain target market. For example, you could focus on the debutants and plan your business model around this group of people. However, if you feel that girls and parents won't readily spend on debutant balls, you can choose to target the bachelorettes who are more likely to shell out cash for a memorable hen party. Event planners should engage in market research to.... 1. Gauge the acceptability of your service or product You can delineate your target market according to their demographics (age, gender, income, religion, education etc.), geographical location (urban or suburban area) and psychographic traits (lifestyle, personalities and values). Remember that there is always that untapped market that your competitors are ignoring. Finding out where these people hang out and what their main concerns are will enable you to corner the market more effectively. It's safe to assume that event planners are among the shrewdest among all the business people in a locality. They can sniff opportunity from a mile away and will always find ways to pitch their services to prospects. They have to be aggressive because the event planning business is highly dependent on trends and market demands (e.g "Jeez girl, didn't you know that carnation corsages are now considered tacky?"). You must also undergo a thorough self-analysis to determine your best selling position. Here are some questions you need to ask yourself. 1. Do you have enough passion for the business to outlast your competition? Now, you are probably asking...what is a plan B for event planners - No, it's definitely not "quitting". The main purpose of a plan B is for you to keep your business going and earning even when your major plans are going to the dumpster. One good plan B is to go back to your roots. Before you became a jack of all trades, you specialized in one aspect of party planning ( catering , restaurant, public relations, advertising, crafts, interior design, venue reservation etc.). If business is slow or if your competition is too big for you to handle, the best thing to do is to regroup, re-organize and go back to the drawing board. For more information on Event Planners go to http://PartySuppliesCenter.com/planning-a-party/event-planners
NAVIGATION
Market Research Tips For Event Planners
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